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There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a ...more

Latest Episodes

81

July 24, 2023 01:02:20
Creating content low-resource languages ft. Ady Namaran & Emmanuel Clifford

Creating content low-resource languages ft. Ady Namaran & Emmanuel Clifford

In September 2022, Bolingo Consult published a news website, Akan Kaseɛbɔ (www.akannews.com) in two of the Akan languages: Asante Twi and Fante. This website...

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83

July 11, 2023 01:09:26
How Generative AI is changing our workflows ft. Sergio & Selvaggia

How Generative AI is changing our workflows ft. Sergio & Selvaggia

In this episode, we invited two industry experts, Sergio Bruccoleri and Selvaggia Cerquetti, to dive into the different areas of Generative AI that anyone...

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82

June 26, 2023 00:56:11
ChatGPT more than a marketing tool ft. Angelo Passalacqua & Bryan Montpetit

ChatGPT more than a marketing tool ft. Angelo Passalacqua & Bryan Montpetit

Before the release of ChatGPT, chatbots were often maligned as unhelpful and annoying customer support tools. But the tides appear to be turning.In this...

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81

June 23, 2023 01:11:56
How 3500 translation can enrich a text feat. Jost Zetzsche

How 3500 translation can enrich a text feat. Jost Zetzsche

The Translation Insight & Perspectives tool (tips.translation.bible) collects and freely displays data from all languages the Christian Bible has been translated into to highlight...

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78

June 22, 2023 00:42:14
Connecting with global audiences through content feat. Lee Densmer

Connecting with global audiences through content feat. Lee Densmer

Content marketing generates 6x higher conversion rates than other approaches to marketing.Content builds trust, drives awareness, and inspires customers to buy.90% of businesses do...

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79

June 19, 2023 00:46:55
Does the translation industry suck at using a CRM? Feat. István Lengyel

Does the translation industry suck at using a CRM? Feat. István Lengyel

Salespeople working in translation usually have a hard time keeping track of all that happens with customers, so they become very transactional.In the meantime,...

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