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There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a ...more

Latest Episodes

82

June 26, 2023 00:56:11
ChatGPT more than a marketing tool ft. Angelo Passalacqua & Bryan Montpetit

ChatGPT more than a marketing tool ft. Angelo Passalacqua & Bryan Montpetit

Before the release of ChatGPT, chatbots were often maligned as unhelpful and annoying customer support tools. But the tides appear to be turning.In this...

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81

June 23, 2023 01:11:56
How 3500 translation can enrich a text feat. Jost Zetzsche

How 3500 translation can enrich a text feat. Jost Zetzsche

The Translation Insight & Perspectives tool (tips.translation.bible) collects and freely displays data from all languages the Christian Bible has been translated into to highlight...

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78

June 22, 2023 00:42:14
Connecting with global audiences through content feat. Lee Densmer

Connecting with global audiences through content feat. Lee Densmer

Content marketing generates 6x higher conversion rates than other approaches to marketing.Content builds trust, drives awareness, and inspires customers to buy.90% of businesses do...

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79

June 19, 2023 00:46:55
Does the translation industry suck at using a CRM? Feat. István Lengyel

Does the translation industry suck at using a CRM? Feat. István Lengyel

Salespeople working in translation usually have a hard time keeping track of all that happens with customers, so they become very transactional.In the meantime,...

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76

June 16, 2023 00:52:36
Live Machine Translation Feat. Oddmund Braaten

Live Machine Translation Feat. Oddmund Braaten

Some companies may begin using living machine translation to combat interpreter shortages and help break language barriers.Oddmund Braaten joins us to explore some potential...

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76

June 15, 2023 00:56:29
AI & Careers in the Language Industry feat. Michael Klinger

AI & Careers in the Language Industry feat. Michael Klinger

AI in the globalization industry is here to stay. What should language owners and personnel do? Well, when everyone else is doing it, it...

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