The Process Innovation Challenge (PIC), hosted most recently at LocWorldWide #44, encourages and empowers the localization industry’s innovators. Participants submit a process or technology innovation and are asked to pitch their ideas in front of a live audience to the Process Dragons, who evaluate the different proposals and declare a winner.
The most recent winner of the PIC was Rikkert Engels, CEO and Founder of Xillio and LocHub. Today he is joining us fresh off of taking home first place at the Process Innovation Challenge, talking about how Localization People Can Help Marketers Improve Global UX. The new innovation tests for multilingual inconsistencies on websites. A lot of websites combine several languages on a single page due to errors in the process. Removing those errors increases conversion and provides for a much better local experience.
I first met Rikkert several years ago, and it has been very interesting to watch Xillio over the years as they have carved out a unique niche helping companies “connect the dots’ in their language automation and integration strategies.
Links:
Process Innovation Challenge final round (Need to be registered = paid content): https://connect-v3.jujama.com/Agenda/SessionDetails?id=168277
Process Innovation Challenge Preliminary Round (Free version, NOT final): https://www.youtube.com/watch?v=EdziI_810MQ
Xillio's LocHub website: https://lochub.com/
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