Research Findings: Communication Secrets of Localization Leaders

Episode 28 • July 01, 2021 • 00:29:21
Research Findings: Communication Secrets of Localization Leaders
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Research Findings: Communication Secrets of Localization Leaders

Jul 01 2021 | 00:29:21

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Show Notes

A recent research project conducted by Ren Yi and Cissy Liu titled "Communication Secrets of Localization Leaders" has shed some light on management and leadership practices of top language service industry leaders. The project was part of the Leadership for Localization Management course at MIIS (Middlebury Institute of International Studies in Monterey). 
 
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There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. 
 
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