Research-based multilingual content strategy (feat. Ann Montañana and Silvi Nuñez)

Today we discuss how a well-designed multilingual content strategy, supported by market research, can make a great impact on business expansion. This topic was originally discussed via a LocFromHome conference and we will continue the conversation today!

About Ann and SIlvi
Ann Montañana and Silvi Nuñez are Spanish translators graduated from the University of Córdoba in Argentina, and as part of their roles at Optimational, they help businesses expand to new markets through the development of multilingual content strategies.

LocFromHome Session: https://www.youtube.com/watch?v=Hass7kerL64

About Nimdzi Live:
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.

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