Rising l10n star, Maiju Nurminen, is having a success changing the localization process as an integral part of the What3words business having a voice at the table.
About Maiju:
Maiju Nurminen leads marketing and user experience localization at what3words — the tech company that’s given every three-meter square in the world an address of three random words, so far in 48 languages. She is passionate about delivering meaningful experiences across all languages, cultures, and platforms. As a translator herself, Maiju is keenly aware of the limits of translation in localizing experiences that convert. As such, she is an advocate for data-led localization, mixing localization methods, and counts design as a language.
About Nimdzi Live:
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
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