Customer Centric Language - the future of localizaiton (feat. Maiju Nurminen)

Episode 31 July 07, 2021 00:53:00
Customer Centric Language - the future of localizaiton (feat. Maiju Nurminen)
Nimdzi LIVE!
Customer Centric Language - the future of localizaiton (feat. Maiju Nurminen)

Jul 07 2021 | 00:53:00

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Show Notes

Rising l10n star, Maiju Nurminen, is having a success changing the localization process as an integral part of the What3words business having a voice at the table.   
 
About Maiju:
Maiju Nurminen leads marketing and user experience localization at what3words — the tech company that’s given every three-meter square in the world an address of three random words, so far in 48 languages. She is passionate about delivering meaningful experiences across all languages, cultures, and platforms. As a translator herself, Maiju is keenly aware of the limits of translation in localizing experiences that convert. As such, she is an advocate for data-led localization, mixing localization methods, and counts design as a language.
 
About Nimdzi Live: 
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. 
 
Pop-up events like this are not announced nor marketed... We do them randomly, so make sure you subscribe and enable ALL notifications for Nimdzi Insights if you want to be notified when we go live and jump on in. 
 
Want to do a pop up event? DM Tucker or reach out to [email protected] so we can coordinate!
 
#technology #languageweaver #livestream​ #popupevent​ #localization​ #l10n​ #translation​ #i18n​ #internationalization​ #linkedin​ #facebook​ #youtube​ #howto​ #xl8 #translation #translator #interpreter #translators #LSP 

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