H&M Navigating Chinese Backlash (and other Geopolitical gossip you should know feat. Iryna Rogova)

LIVE Pop-up Event with Iryna Rogova! We are talking Geopolitics today, so please bear with us!

Apparently, these days, everything is taken as a direct offense and treated with a mutual backlash. Once a concern over forced labor of Uyghurs in the region of Xinjiang was publicly expressed by the retailer, it launched a whole national boycott, most likely enforced by the Chinese government. And again, one can see how Chinese marketing works. Their culture of influencers and celebrities as a primary marketing (or should I say anti-marketing) tool for any product is unequivocally powerful.

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