Managing social media presence across multiple languages and markets is a significant challenge for global brands. Many struggle to balance brand consistency with local relevance, often resulting in ineffective communication and lost engagement opportunities. The complexity of managing diverse teams and adapting to local platform trends further complicates this task.
To help you overcome this challenge, Shaheen, one of the founders of VeraContent, will share the lessons learned from her extensive experience effectively managing multilingual social media accounts. She’ll cover best practices for coordinating multiple accounts, creating culturally relevant content, and maintaining a cohesive brand voice across languages. By highlighting common pitfalls and solutions, Shaheen will equip listeners with the knowledge to enhance their global social media engagement.
The 30-Year Flop: Why Big Tech’s Localization Model Failed 4 Billion People. For three decades, tech giants have spent fortunes attempting to localize products...
Mergers and acquisitions are commonplace in the language services industry, but sometimes not very well understood to the uninitiated. Today we will talk with...
COVID as an accelerator for growth (or disaster)? Join the conversation on stage in Twitter Spaces by following Nimdzi Insights. In today’s discussion, we...