Managing social media presence across multiple languages and markets is a significant challenge for global brands. Many struggle to balance brand consistency with local relevance, often resulting in ineffective communication and lost engagement opportunities. The complexity of managing diverse teams and adapting to local platform trends further complicates this task.
To help you overcome this challenge, Shaheen, one of the founders of VeraContent, will share the lessons learned from her extensive experience effectively managing multilingual social media accounts. She’ll cover best practices for coordinating multiple accounts, creating culturally relevant content, and maintaining a cohesive brand voice across languages. By highlighting common pitfalls and solutions, Shaheen will equip listeners with the knowledge to enhance their global social media engagement.
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️ In this episode, Nimdzi’s Tucker Johnson and Centific’s Wei Zhang will explore practical ways AI can be leveraged to manage the localization process....
Today we discuss the importance of Machine Translation customization and why it's hard to get it right. As a solution, TAUS just launched DEMT...