“More with Less” is a common refrain for localization directors. During challenging economic times, the need for localization does not go away, but as budgets are being cut, localization professionals need to get creative. How can buyers leverage their supply chain to optimize the localization spend? How is technology helping to resolve the challenge? What role do we expect Chat GPT to play in the future of localization?
In this episode, we are joined by Jonas Ryberg and Wei Zhang, two of the minds behind “The State of Localization” report from Centific, to hear how global companies respond to economic downturns without sacrificing their localization efforts.
About Jonas Ryberg:
Jonas Ryberg is the Chief Globalization Officer at Cetific with a long history of building organizations and businesses through strong people and customer focus, and strategic thinking.
About Wei Zhang:
Wei Zhang is the VP of localization technology at Centific and co-author of “How an Economic Downturn Affects Localization.”
About Nimdzi Live:
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
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