Does the translation industry suck at using a CRM? Feat. István Lengyel

Episode 79 June 19, 2023 00:46:55
Does the translation industry suck at using a CRM? Feat. István Lengyel
Nimdzi LIVE!
Does the translation industry suck at using a CRM? Feat. István Lengyel

Jun 19 2023 | 00:46:55

/

Show Notes

Salespeople working in translation usually have a hard time keeping track of all that happens with customers, so they become very transactional.

In the meantime, account and project managers lead recurring sales, but given the different approaches that sales and project management demand, they are often underperforming.

At BeLazy we are identifying and bridging the gaps that create inefficiencies in our industry. Salespeople should be able to work with tools that facilitate follow-up automation, automated email and call logging and pipeline management.

Business management systems like Plunet, XTRF, or LBS Suite have some CRM functionality but nothing like Hubspot, Salesforce, Pipedrive, or Zoho.

Why is it so hard to use and introduce these tools? Is it really just a matter of integration? What are the main gaps? Follow this conversation to discover where the processes are failing.

About István: Entrepreneur with strong customer and technology orientation. Has a strong interest in platform building, efficiency-boosting, and coordinated processes. Wants to make the translation industry totally interconnected.

About Nimdzi: There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand. 

Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email [email protected] or reach out to [email protected] so we can coordinate!

Other Episodes

Episode 3

April 18, 2021 00:50:53
Episode Cover

Scale Operations with OKR Methodology (feat. Daniela D'amato)

More info on this eLearning course and more here: https://www.nimdzi.com/courses        

Listen

Episode 129

March 07, 2025 01:05:16
Episode Cover

Analyzing Trump’s English-Only Executive Order (feat. Carol Velandia Prado)

Now that President Trump has officially signed the Executive Order designating English as the official language of the United States, the full text of...

Listen

Episode 131

April 03, 2025 01:03:35
Episode Cover

Why Raw MT Output Can Ruin Localization feat. Alexander Murauski and Denis Zhilko

In this episode of Nimdzi Live, Alexander Murauski and Denis Zhilko discuss why using raw machine translation (MT) for localization can be a risky...

Listen